I Know You. I Am You.
- Genevieve Waller
- Jul 24
- 2 min read
Updated: Aug 7
I know you. I see you.Truth is, I’ve been you.
You were up half the night, weren’t you? Turning over that decision about Sandra. You put her on a performance plan, not out of frustration, but because you still see the spark. You're hoping it clicks, because she matters to you. You see her potential, and that counts for something.
I know you were also wide awake wondering if that big grant will come through. The one that could shift everything - bring in new staff, expand your vision, keep the lights on, pay people what they’re worth, and show the board that yes, you are leading. You’re not pretending. You’re pushing forward with everything you’ve got.
I know you. I’ve walked those same hallways.
You’re tired of well-meaning volunteers and overly opinionated board members offering advice like they built this thing. When in actuality, you’ve been the one holding it all together. And when the board not only shares their opinions but has the power to act on them? That cuts deep.
You walk into work with a spark of excitement, ready to finally tackle that new initiative or meet with that partner you’ve been cultivating. But before you’ve even had your coffee, there’s a leak in the ceiling. Or a resignation on your desk. Or both.
So your day flips. You’re in reaction mode. Strategy gets shoved aside again. You head home late, questioning what you actually got done. Wondering if any of it moved the needle.
I see you.
Most days, you're just trying to keep your head above water. You’ve sacrificed your time, your peace, your family dinners, your self, all in service of this mission. Because you care. About the clients. About your team. About doing it right. And some days, it feels like you’re carrying the whole thing on your own.
And quietly, you're asking: Is it worth it?
Yes. It is.
But here’s the truth: you’re worth it, too.
What you want more than anything right now is stability. A day that runs the way it’s supposed to. A plan that doesn’t sit untouched in a binder. To feel seen, not just for your title, but for your effort. To go to bed thinking not about financials or performance plans, but about how satisfied you are in your role. About how today felt like progress.
That’s not a dream. That’s a goal. And it’s possible.
Here’s how we help:
If you’re craving stability, clarity, and a steady hand to walk alongside you, our Trusted Advisor support is built for you. You get access to a seasoned nonprofit executive (or a whole team of them) who’s been in the trenches. We’re not here to micromanage or hand you another to-do list. We’re here to help you make the hard calls, stabilize your team, deal with the politics, and keep moving toward your vision even on the messy days.
We offer honest feedback, real-time strategy, and the kind of judgment-free partnership you can’t always get from your board or staff. Whether you’re navigating burnout, turnover, a growth spurt, or just trying to make it to next quarter with your sanity intact, we’ve got you.
Because leadership shouldn’t be lonely.
Let’s talk about Trusted Advisor support. You don’t have to do this alone.




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